Branding / Logo / Marketing Collateral / Social Media
SD4GVP is a non-profit organization that was created to unify the San Diego chapters of Moms Demand Action for Gun Sense in America and Brady — United Against Gun Violence. My task here was to create a logo, and provide aide for branding material outreach for both digital and print media.
This coalition includes many San Diego County organizations and individual citizens, who are stepping up to change our laws and prevent gun violence once and for all, through advocacy and education.
Branding / Logo / Marketing Collateral
The Harbourside is a charming seaside cafe nestled along Scotland's rugged coastline of Dunure. It's cozy, rustic charm instantly invites you inside to experience delicious homecooked local dishes by the owners Lucy and Robbo and their staff.
Food for All DC is a volunteer-run DC-based organization established in 1984. Food For All promotes healthy social connectivity through home food delivery for people affected by adversity, through bulk food distributions with DC partners, and by providing opportunities for meaningful volunteer engagement.
For FFA’s brand I kept the typeface bold and condensed to show strength, but complimented it with a bright, modern color scheme. Within the negative space of the D letterform I added in a fork to showcase a familiar food icon.
Along with the new logo, I added in some new logo icons—something that can aid their brand in their online and print materials. The result was a brand that was visually consistent throughout the use of color, type, logo forms, and messaging.
ABC set of 26 cards, made from original hand rendered drawings in Carand d’Ache colored pencils. Each card has been digitally printed on high quality heavy bright white paper.
This alphabet set of 26 cards can help introduce and add curiosity to your children to familiar and new healthy fruits and vegetables. The cards can be hung on a wall in a kitchen, playroom, and/or nursery. This set of cards can also be a great way to introduce healthy foods to your young ones and associating them with their first letter.
My personal story: I always wanted to create an illustrated alphabet over the years. When COVID hit, I knew it was time to do it, especially after hearing from my 9 year-old daughter who told me to do so. It's now on ETSY and I'm so happy I accomplished finishing it! I hope you enjoy it as much as I had fun creating them!
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5 x 7 inches (total of 26 cards) / Printed on Accent Opaque 100# Hardstock (digitally printed on 1 side) / Matte finish, not glossy / Rounded Cornering / Wrapped in brown craft paper, sealed with a sticker and carefully placed in a small canvas bag.
Created a logo, illustrations, and layouts of cards expressing inspiring messages to girls and women for International Women’s Day. Gloria Steinem once wrote “Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning.” From each and every one of these quotes is an aspirational message for all women.
YouthMappers is a global community of students, researchers, educators, and scholars that use public geospatial technologies to highlight and directly address development challenges worldwide. YouthMappers not only encourages students to create open spatial data as a public good, but also supports university students and their faculty mentors to use the data for answering important research questions coming from local governments and community-based organizations, about food security, disasters, humanitarian needs, and more.
The goal of this project was to share local geographic knowledge that is sourced from Volunteered Geographic Information (VGI) with each country’s government and help establish a foundation for building an information sharing community across academic and government sectors. This investigation was to connect the VGI community with the government geographers/cartographers to explore possible pilot projects to incorporate VGI data into the official cartographies.
Crowdsourced maps produced by volunteers contain important information for building resilient communities and infrastructure, rarely is the spatial information integrated into official cartographies. Local and national public institutions may not trust data quality, collectors’ adherence to standards, and completeness. This study aims to articulate these challenges and barriers, and identify the opportunities for using volunteered geographic data relative to official cartographies within the Western Hemisphere. Due to the Covid-19 pandemic, the interns conducted their interviews and VGI deliverables virtually over the course of six months.
Due to generous funding from the National Science Foundation and the researchers participation with the Pan American Institute of Geography and History, the study was mainly focused on the Americas. The Pan American Institute of Geography and History (PAIGH), a specialized organization of the Organization of American States, provided the context and relationship to select specific countries and geographic institutes.
Authors: Jean Parcher Wintemute, Patricia Solis, PhD and Nancy Aguirre, PhD. Copyeditor: Alexis David.
Sol y Luna is a female owned surf shop in Southern, California—owned by two women friends named Solstice and Luna. They are both surfers and dreamed of owning their own shop catering to female surfers. They wanted a brand that had a 1980s surfer vibe, but with a modern color palette, reflecting their names and elements of nature.
Logomark / Design / Infographics
Many employees have health concerns that impact their work. This guide was made to improve employee health, increase productivity and performance, reduce absences, lower healthcare costs, and benefit students. It is a resource for districts and schools with no prior experience with employee wellness initiatives as well as for those seeking to improve an existing initiative. Throughout the guide there are bright pops of colors and shapes that are pulled
from the logomark and brand.
Annual Report / Promotional Outreach Materials
Save Darfur Coalition is the largest activist organization in America dedicated to preventing and ending genocide and mass atrocities worldwide. While working at Rock Creek Strategic Marketing I developed the following materials to help spread the word about the conflict in Darfur, Sudan.
Promotional Outreach Work
I was honored to take on the role as the graphic design lead for Wendy Wheatcroft’s campaign for San Diego City Council District 7 in the 2020 election. Wendy began as an educator who took on the lead for Moms Demand Action in San Diego. Not only is she a strong leader, but she is a passionate activist and advocate for her community.
I created branded designs for marketing materials for her campaign, which included flyers, postcards, business cards, and more. Creating consistency with fonts, colors, and overall theme which helped make her campaign’s brand impactful, reliable, and trustworthy.
Infographic
The Nature Conservancy is a nonprofit, tax-exempt charitable organization that is global—working to create a world where people and nature are in harmony. The colors and icons of this nature infographic illustrate all the efforts and work The Nature Conservancy has done over the years to make the world a better place. Through their efforts in helping aid environmental causes, they have become one of the most effective environmental organizations world wide.